Unlocking European and LATAM Video Markets Through Professional Localization

Though the North American domestic digital advertising markets are saturated and highly competitive, there is an insanely large exponential growth happening in the international video consumption market. More specifically, both the LATAM (Latin America) and Western European streaming markets present two of the highest growth opportunities for modern day digital media.

LATAM contains over 450M digital video consumers that have a strong cultural affinity for narrative storytelling and high-energy entertainment content. Western Europe (Germany, France, UK, Spain) has premium programmatic advertising CPMs that compete or outpace the traditional domestic ad markets. For video creators that localize their content libraries for these markets - the international expansion presents an unstoppable secondary growth engine.

#### Understanding the High Growth Economics of LATAM & Europe

Breaking into international territories demands an understanding of how audiences act locally, the local streaming environments, and how ad pricing works.

##### The Audience Dynamics of LATAM & European Viewers

Different international regions present unique commercial dynamics that savvy content creators can capitalize on:

• LATAM Massive Mobile + Living Room Size: Brazil, Mexico etc, have huge audiences with high engagement for video consumption in both mobile feeds and Connected TV streaming apps.
• Western Europe Premium Programmatic CPMs: Advertisers in Germany, Switzerland, UK, Nordics etc have high digital spend that produces CPMs in programmatic video that range from $18 to $30+
• Cultural Acceptance of Dubbed Content: Unlike American audiences that historically had a preference for original audio - European & LATAM audiences have decades of cultural acceptance of dubbed television and cinema content.
• Lower Density of Content Competition: High quality educational, science/tech/lifestyle content has a lot less competition in Spanish/Portuguese/German speaking content than it does in overly saturated English feed.
• Strategic Windowing for Global Brands: Creators can take advantage of international multi-territory release to appeal to multi-national sponsorship deals that demand proven reach in North America/Europe/Latin America at the same time.

Creators can use CreatorScale to distribute their video catalogs to regional streaming networks in Europe and LATAM, and tap into high yield pools of programmatic ad revenue - without needing to set up local offices.

#### Professionalizing the Content Catalog Localization

As creators expand into different foreign territories, there is a need to go beyond simple mechanical translation. Effective localization requires cultural understanding, localization of regional vocabulary, technical precision.

##### Steps to Localizing for Regional Markets

Content packaging needs to be carefully dialed-in to succeed in foreign markets:

• Neutral Regional Accent Choice: For LATAM - Mexican Spanish neutral dub will be accepted across all of Colombia to Argentina. For Europe - Castilian Spanish and Metropolitan French is a must
• Localized Graphic Re-Packaging: On-screen text overlays, kinetic typography, thumbnail graphics etc need to be translated into local languages for high click-through rates.
• Regional Tagging / Taxonomy: Video tags, categories classification need to be adjusted for local search behavior, colloquial words, regional trending entities.
• Format Compliant for Regional Networks: Video mezzanine files need to be formatted for technical ingestion requirements of regional European/LATAM OTT networks.

Creators can manage all these complex international assets using ContentVault. All localized voice tracks, translated subtitle files, territory specific promo artwork etc can be safely cataloged in the unified cloud environment.

#### Legalizing Video Rights Across International Jurisdictions

International distribution networks bring in a host of complex legal issues. Different countries have different laws governing copyright enforcement, moral rights, digital performance licensing etc.

Using CreatorGuard to deploy your catalog ensures you are protected legally across international boundaries. Our automated fingerprinting systems are monitoring European and LATAM video platforms 24/7 to intercept unlicensed re-uploads. We enforce international copyright protections, and capture diverted commercial ad revenue.

##### Establishing International Media Footprint

Creators that localize their video catalogs create lasting international media franchises that are protected from domestic ad volatility. Accessing the hundreds of millions of passionate viewers across Latin America and Europe provides long term financial stability and global brand equity.

Learn more about how our enterprise distribution platform can help localize and syndicate your content across global territories. Check out About CreatorVault to learn more. If you want to discuss detailed international market audit & revenue projections for your catalog - reach out to our specialists CreatorVault Contact.